Official Looks at the Unlockable Nike LeBron 17 NBA “Bron 2K”

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In a first of its kind partnership, Nike’s SNKRS app and NBA 2K20 are teaming to release “Gamer Exclusives” (GEs) — limited edition sneakers that are unlocked exclusively through gameplay in NBA 2K20’s new MyPLAYER Nation mode. First cab off the ranks is the all-purple LeBron 17 “Bron 2K”

MyPLAYER Nation allows NBA 2K20 players to select their favorite team and play with a community of fans throughout the 2019-20 NBA regular season and playoffs. The game mode’s schedule will mirror the NBA schedule, and gamers will be able to unlock opportunities to purchase GEs throughout the season by reaching specified milestones. To purchase a GE, a player must link their Nike and 2K accounts and install the SNKRS mobile app. Furthermore, players can redeem virtual versions of GEs for use throughout the full NBA 2K20 experience.

For fans looking to get their hands on these, note that they will are only being released as a “Gamer Exclusive” meaning that purchases can only be accessed through NBA2K20’s MyPLAYER Nation Challenge. Once you surpass LeBron’s in-game rating of 97 in addition to winning a MyPLAYER Nation game, fans will earn a digital version as well as have the ability to unlock the rights to buy a limited IRL pair. Grab an official look at these 17s here below, and note that as of today, the challenge is now live for fans to try and win them.