Advisory Board Crystals x PUMA x Fantastic Four Is a Super Sneaker Secret

With less than a week to go until The Fantastic Four hits theaters, the buzz around Marvel’s reboot continues to build—and now, sneaker culture is getting in on the action.

A new collaboration between Disney’s Fantastic Four, LA-based label Advisory Board Crystals, and PUMA is set to land alongside the film’s release. First teased on ABC’s Instagram, the collection has now been confirmed, with early details offering a glimpse at what’s to come.

Each pair in the collection will draw inspiration from characters within the Fantastic Four universe, promising unique designs that capture the essence of Marvel’s first family. Adding a layer of mystery, the entire drop will be released in blind-box format, meaning customers will not know which pair they’re receiving until they open it.

To elevate the experience even further, each sneaker will come sealed in its own branded box and enclosed within an anti-static bag—an unconventional packaging choice that complements the futuristic, sci-fi tone of the franchise.

Expect more information and visuals to surface soon. For now, signups for updates are open here.