The Sophomore Fenty x Puma Avanti Collection Releases November 2

Rihanna continues to elevate her Fenty brand through compelling partnerships, the latest being an extension of her Fenty x Puma Avanti collaboration.

Harnessing her unique style and Puma's athletic legacy, the duo has unveiled fresh iterations of the Fenty x Puma Avanti sneaker, ready to dominate the streets with a nod to football legends of yore.

Reviving the Avanti, first launched in 2001 as a successor to the trailblazing Jil Sander King sneaker, the collaboration originally paid homage in striking matte black and reflective silver hues. This time, inspiration draws from football icons like Eusebio, Pelé, and Maradona, who left an indelible mark on the 1980s sporting world. Rihanna’s touch intertwines with these legends as she reflects, "I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic."

The newest entrants to the Fenty x PUMA lineage are nothing short of royal, presented in an opulent emerald and a deep navy blue. These aren't just color additions; they're statements. The sneakers boast luxurious leather uppers embossed with the golden FENTY emblem, a seal of exclusivity and style. Below, the classic aesthetic is completed with clean white midsoles and brown gum outsoles, adding a timeless finish to the contemporary approach.

Enjoy a detailed look at the campaign imagery below, and look for the next run of the Fenty Puma Avantis to hit shelves on November 2nd at select retailers and PUMA.com.