J. Cole and PUMA Unveil their Debut Sneaker, the RS-Dreamer

J. Cole was intimately involved in the new franchise, from initial inspiration to the final design. This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design. The RS-Dreamer will be worn on the court by PUMA Hoops athletes and has already been spotted on several NBA and WNBA athletes as they ramp up for their respective returns to play this summer.

Earlier this year, PUMA and Cole announced their official partnership with a TV spot that aired during All-Star Weekend. The theme of that spot, which inspired Cole’s new signature product line, is about never abandoning one’s dream, despite the obstacles faced or time passed.

The RS-Dreamer is a new silhouette that leverages PUMA’s running system “RS foam” and innovative RS technology for superior on-court mobility. The debut sneaker also includes a J. Cole “DREAMER” logo. This RS-Dreamer is the first of several signature styles with J. Cole and is inspired by his ongoing commitment to follow his dreams.

Retailing for $125, the RS-Dreamer will be available exclusively in-store and online at the Foot Looker Inc. Family of Brands (including Foot Locker, Champs, Footaction, and Eastbay), PUMA.com, and PUMA stores starting this Friday, July 31. A limited apparel collection to compliment the RS-Dreamer will also be available for purchase on the day.

J. Cole x PUMA RS-Dreamer

Release Date: July 31, 2020
Price: $125