Today, PUMA has officially unveiled NBA superstar and Rookie of the Year LaMelo Ball’s first signature sneaker, the MB.01.
The MB.01 marks PUMA Hoops’ first signature shoe release since re-launching its basketball category in 2018. MB.01 joins the lineup of PUMA’s iconic basketball signature shoes named after basketball legends Walt “Clyde” Frazier and Ralph Sampson.
MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo. The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.
“I joined PUMA because they let me be me. I wanted to work with a brand that allowed me to be authentic, incorporating my ideas while also giving me the opportunity to show off my personal style.”
“PUMA makes me feel like I am truly part of the fam, incorporating my fresh ideas when it comes to style. I enjoyed being a part of the MB.01 design process, sharing input from bright color choices to the addition of personal details like the rocket flames that match my ankle tattoo.”
“I live by the motto “One of One,” which means I am not like everyone else. I stand out as being different and I’m always 100% myself. That motto was really the inspiration behind MB.01. I wanted to create a different kind of sneaker, one that is “Not From Here” with a unique design, bright colors and the best technology for a better on-court performance.”
The MB.01 will become available on December 16th from the retail locations listed below.
PUMA MB.01
Release Date: December 16, 2021
Retail: $125
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