Meek Mill and Puma Take Action for Prison Reform
More than just a sneaker.
PUMA has been making waves since its return to the NBA hardwood this season. But the German Brand is taking measures to make a difference outside the NBA arena, too.
Continuing their partnership with rapper Meek Mill, PUMA are set to launch the Clyde Court #Reform, a sneaker inspired by Meek’s advocacy to reform the criminal justice system and Olympian Tommie Smith’s activism for universal equality.
Tommie’s stance showed that people of color are more than athletes, but decades later, minorities still face the same challenges. Meek Mill had recently suffered his own battles with discrimination, will be using his celebrity and partnership with PUMA to send a powerful message. The pair is connected to the recently established Reform Alliance organization, which is led by influential people like Meek, Puma Basketball creative director Jay Z, and New England Patriots owner Robert Kraft. Their mission is to improve the American criminal justice system. 100% of the proceeds from the Clyde Court #Reform will be donated to the Reform Alliance, with PUMA also putting up $5,000 in the name of each NBA player who wears them.
As for the sneaker, it comes anchored in a black, with heather-patterned knit adorning its entire upper. #Reform branding on the tongue in gold and translucent outsole in red. The pair also features Smith’s memorable “We had to be seen because we could not be heard” quote from the 1968 Olympics.
You can pre-order the PUMA Clyde Court #Reform right now from PUMA.com for $120, with a wider release to land on Friday, February 1st.
PUMA Clyde Court #Reform
Style Number 192892-01
Release Date: February 2nd, 2019
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