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    PUMA RS-XL "Mixtape" (Yellow)
    Dropped

    PUMA Celebrates 50th Anniversary of Hip-Hop with Special "Mix Tape" Collection

    Release

    2023.07.14

    Heat

    34.90°

    Brand

    Puma

    Model

    RS-XL

    Dropped

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    As a nod to the golden anniversary of hip hop, global sports behemoth PUMA is set to release the Mixtape collection. In collaboration with Roc Nation and Paper Planes co-founder Emory Jones and footwear designer Alexander John, this collection will stand as an ode to an enduring emblem of hip-hop culture - the mixtape.

    Exclusively available at Foot Locker and Champs Sports, the Mixtape collection is an ensemble of apparel and footwear that embodies the essence of hip-hop and its revolutionary impact on music. The collection's centerpiece, the RS-XL sneaker, encapsulates this influence with three unique variations designed around the evolution of the mixtape - cassette tapes, CDs, and modern-day playlists.

    Each RS-XL sneaker has a state-of-the-art "LGT Tag," an NFC-powered chip courtesy of Legitimate. When scanned, it unlocks a digital universe teeming with exclusive content, including weekly mixtape releases and an all-access pass to the Roc Nation artist experience. To access the secret trove of unreleased Roc Nation music and more, simply tap your phone to the RS-XL's tongue.

    But the homage doesn't end with footwear. The Mixtape collection also includes an array of vibrant apparel - jackets, tees, and shorts adorned with daring graphics and designs inspired by music's rhythmic allure.

    The Mixtape collection retails between $35-$130.

    The collection will be available on Friday, July 14, both online and in-store, exclusively at Foot Locker and Champs Sports.

    Author:Pete MichaelDate:2023.07.13Tags:

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