PUMA Adds Translucent Uppers to the LQDCELL

PUMA Adds Translucent Uppers to the LQDCELL

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Arriving as an evolution of PUMA’s CELL running technology that first debuted in the 90s, 2019’s LQDCELL’s innovative tech features hexagonal cells that compress and work together along with ProFoam to keep you steady while providing ultimate comfort. In a new move from PUMA, the CELL technology is outwardly visible on the outsole and backheel of the shoe, highlighting the technology in a bold and unexpected way. But now, the German-powerhouse is making more of the innards visible to the outside eye, with the inclusion of translucent uppers.

Introducing the PUMA LQDCELL “Optic Sheer,” a wildly-colored low-cut of the lifestyle-running hybrid, which sports bold strokes of color across its semi-translucent upper. From volt at the heel and ankle collar to oranges, greens, blues, and teals, the all-new take on on the comfy-cushioned trainer is not one for the light-hearted.

The PUMA LQDCELL “Optic Sheer” will be available from select PUMA stockists and directly from PUMA.com later this Summer — and keep it locked on HOUSE OF HEAT for drop date updates!

PUMA LQDCELL “Optic Sheer”

Style Code: 192560-01
Release Date: TBA

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