PUMA Unveil Their First Collaboration with LA Label RHUDE
Iconic sportswear brand PUMA debuts first-ever collaboration with RHUDE, a label founded in 2015 by LA-based designer Rhuigi Villaseñor. Bringing a dualistic approach to menswear, RHUDE employs minimalist aesthetics while simultaneously re-contextualizing the streetwear genre. For his first collaboration with PUMA, Villaseñor embraced the brand DNA of PUMA, while infusing classic suiting techniques, unexpected patterns and pops of color into unisex separates and footwear with the PUMA logo celebrated through RHUDE’s unique take on iconography
The 90s’ sport-inspired PUMA CELL Alien features a dark mesh base and synthetic leather overlays on the upper with a chunky sole in light beige, silver reflective hints on the eyestay, toebox and heel piece plus the visible CELL technology in splashy green menthol for an eye-catching twist. The retro-inspired PUMA Palace Guard mixes soft, two-tone hues in suede, leather, and nylon on the upper with disruptive, randomly placed stitching and a perforated form strip for an unfinished look. The vintage basketball mid-silhouette of the PUMA Basket ’68 OG Mid with overlays in a light suede, dark details on the upper and a clean rubber midsole in pebble is complemented with a metallic finish form strip. The PUMA ALTERATION features a neoprene upper with suede overlays, dark detail onto the tongue and heel with an eye-catching menthol green colored supplement plus a bold two-tone vintage-looking midsole.
The PUMA X RHUDE collection creates a minimalistic look with a bold message and interprets the rebellious mindset in a stylish, unconventional way. The collection ranges from selected footwear over corresponding apparel like coats, track tops, hoodies and tees to track pants, available in unisex sizing, with prices ranging from $100 to $225 USD.
Look out for the PUMA X RHUDE collection to drop globally on PUMA.com, PUMA stores and select retailers on August 3rd.
RHUDE x PUMA Collection
Release Date: August 3rd, 2019
Prices: $100 to $225
Where to Buy: