R.A.D® Unveils the ONE V2, Elevating Performance Footwear for the Future

R.A.D® has once again redefined the training footwear landscape with the launch of the R.A.D® ONE V2, an evolution of its debut sneaker that disrupted the industry in 2022. Known for seamlessly merging high-performance engineering with streetwear aesthetics, R.A.D® has carved out a unique space in the fitness community, appealing to both elite athletes and everyday gym-goers.

The original R.A.D® ONE quickly became a cult favorite, selling out instantly in multiple releases while earning endorsements from top-tier athletes like five-time CrossFit Games competitor Danielle Brandon. As the training footwear market continues to grow, expected to reach $50 billion by 2032, R.A.D® is pushing forward with its latest innovation, designed to enhance comfort, durability, and functionality without sacrificing its signature style.

Founder and CEO Ben Massey reflects on the impact of the brand’s journey, stating, “The R.A.D® ONE is the shoe that sparked a movement. It captured the shift in how people approach training—no longer just as a hobby, but as a way of life. With the R.A.D® ONE V2, we’re taking everything that made the original special and elevating it for a future where athletes demand more.”

The R.A.D® ONE V2 builds on its predecessor with a range of performance-driven upgrades. The introduction of the SwellFoam™ BIO EVA midsole delivers enhanced cushioning and responsiveness, ensuring all-day comfort and endurance for intense training sessions. A durable rubber outsole with a herringbone tread pattern provides superior grip, while a reimagined upper with foam-packed collars and a redesigned anatomical sock liner eliminates the need for a break-in period.

Additional refinements include performance power mesh for enhanced breathability, premium Japanese microfiber for added durability, and a re-engineered TPU heel clip with wave wrap peaks, designed for 360-degree stability and rope-climb protection. The result is a shoe that not only performs under the most demanding conditions but also maintains the sleek, street-ready aesthetic that defines the brand.

For Tom Berend, Head of Footwear Design at R.A.D® and former Lead Innovator at Nike Innovation Kitchen, the ONE V2 represents more than just an update—it’s a complete reimagining. “With the R.A.D® ONE V2, we didn’t just evolve the shoe—we redefined it. The original was a breakthrough, but the V2 pushes boundaries, balancing performance, comfort, and style. It’s designed to meet the demands of serious athletes while looking just as good off the gym floor.”

To mark the release, R.A.D® is taking the ONE V2 on the road, launching the R.A.D® Delivery Systems Van Tour across key cities in the US and UK. The tour will bring hands-on product testing to fitness communities in Los Angeles, San Diego, Austin, and Miami, culminating at Wodapalooza, the event where the original R.A.D® ONE first debuted. The UK tour will make stops in London, Birmingham, Manchester, and Glasgow, ensuring that R.A.D®’s latest innovation reaches audiences on both sides of the Atlantic.

The R.A.D® ONE V2 is is available now with a retail price of $150. Following the initial drop, R.A.D® will continue to release new colorways each month throughout 2025 in its signature hype-drop format. The shoe will be available exclusively at rad-global.com.

As R.A.D® continues to lead the charge in the training footwear market, the ONE V2 represents the next step in the brand’s journey, reinforcing its commitment to innovation, performance, and cultural relevance in the world of fitness.