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“When Philly rock with you, we rock with you until the wheels fall off” — that is the message from the heartfelt campaign surrounding Allen Iverson’s next Reebok Questionrelease — a love letter to the town of Philadelphia that’s aptly named “Heart Over Hype”
This city, known for its incredible outlook on life — a city that takes its sports and Cheesesteaks as seriously as a federal election — has seen some incredible journeys of both the everyday citizen to their world-renowned superstars. One would even say that Sylvester Stallone’s underdog story in Rocky, a character native to Philly, is all-encompassing of the city’s spirit.
Reebok has thrown new 76er Josh Richardson in the thick of the city’s culture for this campaign, and, like us, he’s blissfully unaware of the local lifestyle. And for just under three minutes, we go on a learning journey which piggybacks Joash’s encounters with the hard-working people who’ve helped create and maintain the city’s culture:
This is the first release from a new Reebokseries which highlights important aspects of Allen Iverson’s life — and what better way to start it off than the people and culture of Philadelphia. The vibrant all-Scarlett pair presented is contrasted solely by blacks: patent leather on the toe and heel, textile liners on the tongues, and semi-translucent rubber outsoles.
A perfect pair for that Christmas day fit and Philly fans alike, the Reebok Question Mid “Heart Over Hype” touches down at select stores like Finish Line and Reebok.com on December 23rd for $150. While you wait out the release, take a peep at the official image set below, and take a few minutes to peep the official campaign video above.
Reebok Question Mid “Heart Over Hype”
Style Code: FW5304
Color: Black/Scarlet/Gold Metallic
Release Date: December 23rd, 2019
Price: $150
Where to Buy:
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