The mid-90s was a wild time to be alive. Arnold Schwarzenegger action films topped to box office, home gaming consoles were at the peak of popularity, and fans of the NBA were blessed to witness some of the greatest players in hoops history — and we were also in the midst of the biggest (and loosest) athlete endorsement era in sports. Michael Jordan was seemingly everywhere, but he wasn’t as recurrent as Orlando’s Shaquille O’Neal — nor were any of his endorsements as quirky or outright weird as the Hall of Fame center. From rap albums to Kazaam, the man was everywhere, collecting some fat checks along the way. But all else aside, it was his foray into videogames that was the most surprising, especially considering it was not a hoops game, but a fighting feature called “Shaq-Fu”. The game still is a cultural icon, even if it was pure garbage. Now, 26 years later, the game is remembered by another of his famed endorsements with the Reebok Shaqnosis “Shaq-Fu” — and it comes accompanied by Minions, of all things.
1994’s “Shaq-Fu”, developed by Delphine Software
The special-edition Reebok Shaqnosis “Shaq-Fu” arrives in a typical “Bruce Lee” black and yellow arrangement — but this pair does come with a few unique embellishments that elevate the pair above the GRs past. Notably, the Minions graphic insoles, complete with Shaq’s “Three Fingers of Death” finisher is almost as weird as the concept of the game itself — how do the Minions even fit in here, anyway? Elsewhere, you’ll find special Asian-influenced embroidery at the heel and tongue, and snakeskin-textured rear booties.Update 09.15.20 After accidentally releasing on Finish Line back in July, the Minions x Reebok Shaqnosis “Shaq-Fu” (no confirmed to be part of an epic 5-pice collab with the little yellow dudes) will be releasing on October 1st as part of the Vector Brand’s annual BOKTOBER celebration. Look for pairs to release at stores like Finish Lineand likely Reebok.com at 10 am ET on the day.
Minions x Reebok Shaqnosis “Shaq-Fu”
Style Code: FX3343
Release Date: October 1st, 2020