KICKS CREW, a global leader in sneaker and apparel marketplaces, has officially teamed up with Serious Player Only, a performance basketball brand redefining the footwear market. This exclusive partnership signifies a bold shift in the NBA's performance category, where smaller, innovation-driven brands are stepping up to challenge traditional heavyweights.
Empowering Players Through Feedback-Driven Design
“The performance footwear market has never been short of shoes, yet little do we see brands listen to their consumers and utilize their feedback to improve product development,” said Serious Player Only founder Qiqi Yang. This philosophy forms the foundation of their mission: to give serious players a voice in their essential gear. Partnering with KICKS CREW amplifies this mission, extending its reach to a global community of athletes and enthusiasts.
A Shift in the Basketball Market
As the market evolves, smaller brands like Serious Player Only are finding opportunities to thrive. The NBA’s performance footwear landscape, traditionally dominated by established names, is now making space for new players driven by community and innovation. This shift reflects a broader trend in the industry, where consumers are seeking fresh perspectives and a more personalized approach to performance gear.
KICKS CREW, known for connecting emerging brands with a worldwide audience, plays a pivotal role in this transformation. "This partnership aligns perfectly with our mission to empower emerging brands and connect passionate footwear enthusiasts worldwide,” said Ross Adrian Yip, COO and Co-Founder of KICKS CREW.
The Player1 Plus ‘Phantom’: A Statement on and off the Court
To celebrate this milestone, KICKS CREW and Serious Player Only are launching the Player1 Plus ‘Phantom,’ an elite performance basketball shoe infused with luxury and innovation. Featuring a clean white upper with iridescent detailing and Swarovski crystal accents, the shoe symbolizes the precision and spectacle of the game. Its $399 price tag underscores its status as a premium product designed for athletes who demand the best.
A Global Launch — and Giveaway —for Players Everywhere
Starting January 18, 2025, the Player1 Plus ‘Phantom’ will be available exclusively on KICKSCREW.COM and Seriousplayeronly.com. This launch represents more than just a product release; it’s a statement about the future of basketball footwear—a future where community-driven brands can rival legacy giants.
A giveaway will also be held for the release, and entry can be gained by signing up here.
With smaller brands like Serious Player Only making significant strides, the market is witnessing a democratization of innovation fueled by partnerships prioritizing performance and player input. As the Player1 Plus hits courts worldwide, it’s clear that the game is changing—for the better.
