adidas Unveil the UltraBOOST 2019
adidas Running has officially unveiled the Ultra Boost 2019, an entirely reimagined and redesigned reboot of the brand’s iconic leading performance running shoe.
Unlike the original adidas Ultra Boost, the Ultra Boost 19 is reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.
Optimized Boost comes with 20% more Boost in the midsole compared to the first-generation Ultra Boost, this updated technology brings even more energy return. Torsion Spring is a lightweight construction for enhanced support on landing and a snappy transition to propel runners forward. The Primeknit 360 feels like a second skin, combining pure comfort with lightweight performance. Lastly the updated 3D heel frame – a stripped-back design cradles the heel, bringing the perfect mix of adaptability and support.
‘In creating the adidas UltraBOOST 19, we tore up the rule book. We challenged the status quo of what a running shoe should be and how it should be created,’ explains Sam Handy, Vice President Design, adidas Running. ‘We enlisted runners from all over our network to be a part of this process, with one goal in mind — to create the most responsive, performance-driven version of the adidas UltraBOOST possible.’
adidas UltraBOOST 2019
Color: Cloud White/Chalk White-Active Red
Style Code: B37703
Release Date: December 15, 2018