adidas Goes Off-White

adidas Goes Off-White

Not quite white.

No, the NMD isn’t dead. It’s actually increased it’s sales by 50% over the last quarter, all thanks to the three-stripe keeping things fresh with Consortium drops, Parley collaborations, and new, wild graphic uppers. But basics still hold clout.

This latest edition of adidas’ cash cow arrives with a completely tonal off-white upper and outsole, and a bright white Boost midsole. The pop of Lush Red on the midsole plug pays homage to the true OG NMD, as well as adding some perfectly balanced contrast.

These hit stores and adidas.com on September 6.

NMD_R1

Color: Off-White/Lush Red
Release Date: September 6th, 2018
Where to Buy: adidas.com

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