Select Model

    WE INDEPENDENTLY CHOOSE ALL PRODUCTS FEATURED ON OUR SITE. WE MAY RECEIVE A COMMISSION WHEN YOU CLICK ON LINKS TO THOSE PRODUCTS. YOU CAN LEARN MORE ABOUT OUR AFFILIATE POLICY IN OUR TERMS OF USE.

    FOLLOW US ON FACEBOOK

    2018’s Air Jordan 11 “Concord” was the Biggest Sneaker Drop of All-Time

    Written By

    Pete Michael

    Date

    2018.12.12

    Makin’ bank.

    Jordan Brand sure did take their time brining back the much revered Air Jordan 11 “Concord” — the original grail in many people’s eyes.

    Last seen in 2010, JB took advantage of that seven-year itch last weekend, flooding the market with upwards of 1.4 Million pairs, with sources suggesting the release was the biggest single-sneaker release of all time.

    Rapper/actor/sneakerhead Jacques Slade AKA Kustoo recently Tweeted out a claim that the past weekend’s “Concord” release was the “the single largest sneaker drop in industry history”.

    Sources: The @Jumpman23 Air Jordan 11 “Concord” 2018 release was the single largest sneaker drop in industry history. pic.twitter.com/if900n35ZH



    — Jacques Slade (@kustoo) December 9, 2018

    What that actually means is still up for debate. Biggest in volume? Sure. Highest-selling sneaker ever? Surely. Largest gross revenue? Probably. And is the statement actually true? Perhaps.

    Details are still cloudy at this point, and we won’t know for sure until the figures roll out early next year.

    But one thing’s for sure, the love for the Concord, and Jordan Brand’s market clout for that matter, is as strong as ever.

    Author:Pete MichaelDate:2018.12.12Tags:

    Read These

    Keep ScrollingServing up your next slice of heat

    Loading Next Article