Big Branding hits the Air Jordan 1

Just to make sure people know you’re a brand whore.

Ralph Lauren’s “Big Pony” was one of the first to set the trend for obnoxious brand whores. And although big branding has been around for decades, it’s only now we’re seeing it hit sneakers. And of course, Jordan Brand’s moneymaker, the Air Jordan 1, is in on the action.

Courtesy of SneakerJamz and sneakerdonwop, we’ve got a peep in on the vibrant orange pair of Js, with massive branding callouts under the Swooshes. Being orange, like the other pairs from the “Just Do It” collection which honors the brand’s historical motto, it could be part of the reportedly huge collection of silhouettes. But we’ll just have to wait and see.

These will look somewha familiar If you can remember back to the hyped Undefeated x NikeLab Dunk Hi. But we gotta feeling these will be much easier to get your hands on.

Stay tuned for more details.

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