The Concept Lab : Air Jordan 4 “Making Bank”

The return of the Air Jordan 4 “Pure Money” last year was one of our favorite releases. And we’re not alone. On a wide-spread release pretty much everyone who wanted a pair got one.

it was a great return for Jordan Brand, too, who have known to possess a “licence to print money”

We’ve taken inspiration from MJ’s ability to make bank – whether it was from endorsements, gambling or from his stake in Jordan Brand – and given a true luxe upgrade to the fan-favorite silhouette.

White Suede now replaces the traditional leather, with Metallic Gold replacing the Silver, truly capturing the Making Bank mentality.

You can see more of our Concepts HERE!

Air Jordan 4 “Making Bank” Concept

from the House of Heat Concept Lab