Nike are bringing back LeBron’s 2005 “Chamber of Fear” pack
The King overcame these mental challenges to rise to the top.
In just his second NBA season, Nike and LeBron James launched a “Chamber of Fear” marketing campaign around the Zoom LeBron II, which drew off all of the mental obstacles the young star faced during his highly-scruitinized first professional season as an 18-year old.
Hype, Complacency, Haters, Self-Doubt, and Temptation were the challenges that were visually represented by vintage kung-fu Chinese films and posters in the campaign. And to go along with the campaign was a special five-pack of Air Force 1 Lows, each drawing off the campaign.
Thirteen years on, the Nike Air Force 1 Chamber of Fear Pack returns, this time with a sixth “Fearless Warrior” addition. Each model will come dressed in their original colors highlighted with Chinese characters labeling each fear.
Look for the Nike Air Force 1 “Chamber of Fear” Pack to release later this year at select Nike Sportswear retailers.
Nike Air Force 1 Chamber Of Fear “Temptation”
Style Code: AV2051-100
Nike Air Force 1 Chamber Of Fear “Hater”
Color: Redwood/Varsity Red-Taxi-Black
Style Code: AV2052-600
Nike Air Force 1 Chamber Of Fear “Complacency”
Color: Stealth/Silver-Varsity Blue-Taupe
Style Code: AV2053-001
Nike Air Force 1 Chamber Of Fear “Hype”
Color: Neutral Grey/Varsity Purple-Black-White
Style Code: AV2054-001
Nike Air Force 1 Chamber Of Fear “Self-Doubt”
Style Code: AV2055-001
Nike Air Force 1 Chamber Of Fear “Fearless Warrior”
Color: Black/Gold Leaf-Sport Red-Pilgrim Green
Style Code: AV2056-001