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    Nike set to release more exclusive LeBron colorways to Nike members

    Written By

    Pete Michael

    Date

    2017.10.26

    The new “LeBron Watch” will enable you to scoop up exclusives.

    Each and every year players roll out their PE’s on court and around the ‘gram, firing us all up for impending releases that never eventuate. But Nike is about to change all that next year with the new “LeBron Watch” set to debut for 2018.

    Nike will debut “LeBron Watch” which will feature the best of Nike LeBron 15 PEs, and will bring them directly to consumers the minute he steps on the court via SNKRS. They also announced that they’ll surprise consumers by bringing back the most-voted product at the end of the season.

    Nike’s new “LeBron Watch” will take avid fans straight to the SNKRS app when LBJ walks onto the court in a new exclusive. It comes off the back of Nike’s push to drive more traffic through their own webstore after yesterday’s retail partnership reduction announcement.

    This comes off the back of yesterday’s announcement from Nike CEO Mark Parker that Nike will be reducing their global retail partnerships from 300,000 to just 40, with a focus on direct-to-customer sales through their webstore, and a push for more online membership op-in’s, providing exclusives as a reward for acquiring a membership.

    We don’t yet have word on when LeBron Watch will become live, but we’re expecting it to arrive around January.

    For more Nike news, click HERE or to catch all the latest Nike Release Dates, click HERE!

    Author:Pete MichaelDate:2017.10.26Tags:

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