Nike’s Value Has Gone Up $6 Billion Since the Release of Kaepernick’s ‘Just Do It’ Ad

Shares are up a whopping 36%.

Everyone’s put in their 2 cents about Nike’s Colin Kaepernick’s “Just Do It’ campaign earlier this month, but despite those who said it was a bad business decision, in fact it’s quite the contrary.

According to a report from CBS News, the brand’s shares have surged 36 percent this year, making the company a top performer on the Dow’s index of 30 blue-chip stocks. This includes a near 5 percent increase since the launch of Kaepernick’s ad, which made its debut on Labor Day Weekend, adding nearly $6 Billion to the company’s market value.

It seems like calls to boycott Nike, the very public displays of product destruction and even Prez Trump dismayed at Nike’s business decision, the stock continues to hover near an all-time high, currently sitting at approx. $85.45 per share.

What was Nike thinking?



— Donald J. Trump (@realDonaldTrump) September 7, 2018

. . . funny how Trump has nothing to say about Nike’s move now, right?