LEAKED: The First Colorway of the Air Max 720
Earlier this year, Nike previewed their revolutionary Air Max 720, which is said to rock the biggest Air Unit to date.
The shoe’s predecessor, the 270, registered at 32mm high. The 720 ups the Air ante by 6mm to 38mm. This means the 720 has the most spring of any Air Max shoe ever created. The tallest heel unit in Air history also gives the biggest heel volume displacement. This maximizes the 720’s bounce and comfort, and with its 360-degree form, the unit acts like a cradle for the foot. It’s name stems from the visible Air unit. The name 720 comes from the idea that the Air unit is visible in 360 degrees, both horizontally and vertically.
The design of the first shoe to feature the 720 unit was inspired by nature and specifically, the organic radiating movement of energy in different natural wonders — this is reflected in each colorway of the Nike Air Max 720. For example, forthcoming versions of the shoe play off lava flows, the Northern Lights, the Milky Way and sunsets and sunrises.
The 720 Air unit also contains more than 75 percent manufacturing waste. Nike Air is produced with the brand’s aim of delivering a more sustainable future for athletes in mind, and the belief that there should be no trade-off between lightening our environmental footprint and improving performance. For the 720, all units have a composition of more than 75% recycled manufacturing waste.
And breaking today is this first official product image of the sneaker, likely to be the 270’s first retail colorway. It arrives in a “Tiger” colorway, drawing inspiration from Nike’s Air Max Plus OG which re-released just this month. Like the OG, it rocks an orange-to-yellow gradient on a neoprene upper, further drawing from it’s inspiration, it’s TPU lateral, toe heel pieces arrive in black, as does the midsole shank and rubber outsole, the air unit takes the gradient theme a sept further, matching the upper’s orange-to-yellow trajectory.. It’s capped off with black laces and brand detailing.
This isn’t the first retro-inspired colorway, having already seen Silver Bullet and Metallic Gold colorways, stemming from the Air Max 97. Release details for both these and those are expected to follow in the new year, so stay tuned for more. Until then, enjoy your first look at the “Tiger” Air Max 720 below!
Nike Air Max 720 “Tiger”
Release Date: 2019