First Look // De'Aaron Fox 1

The much-anticipated debut of De’Aaron Fox’s first signature shoe with Curry Brand, the Curry Fox 1, has finally been unveiled.

After several teasers, Fox himself shared the official first look, showcasing a dynamic new colorway that's as bold as his gameplay.

This inaugural model presents a striking combination of purple shades across its synthetic-and-mesh upper, accented vibrantly with neon green. The design features a mid-foot strap cleverly shaped like a fox’s tail, complete with an iridescent tip, enhancing the shoe's thematic approach. This neon green isn't just a small touch; it engulfs the Flow cushioned midsole and extends to the tongue and lace tips, adding a luminous contrast.

Designed to match Fox's fast and explosive court style, the Curry Fox 1 embraces a low-cut, runner-style silhouette. Notably, Fox’s debut as the first signature athlete under a brand led by another active athlete, Stephen Curry, marks a significant moment in sports branding. Details like Stephen Curry's SC script logo at the toe-tip and the Curry Brand text on the lace tips and upper underscore this unique partnership.

The Curry Fox 1 is slated for a late 2024.

Stay tuned to our official Twitter account for more updates as they become available.