Data-Driven adidas 4DFWD is Designed to Drive you Forward

The next step in data driven 3D printed midsole innovation has arrived with the adidas 4DFWD. Combining years of athlete data with the unique technology of 3D printing, adidas 4DFWD is created to provide runners with an all-new running experience.

For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s Digital Light SynthesisTM technology to produce precision tuned 3D printed midsoles. adidas 4D footwear is amongst the first in the world to use this cutting-edge technology which offers the ability to fine tune midsoles to specific patterns of movement, so that athletes can enjoy precision performance with every step.

Born from this process is the new adidas 4DFWD lattice midsole. Identified from one of five million possible lattice structures and made of 40% bio-based material, the bowtie-shaped FWD CELL has been specifically coded to compress forward upon vertical impact. When compared to previous generations of 4D midsole, adidas 4DFWD generates three times as much forward motion under vertical loading in mechanical testing conditions. As a result, peak braking force experienced by the athlete during running is reduced by 15% as the midsole redirects these vertical impact forces into horizontal forward motion – delivering running economy comparable to that of Ultraboost midsoles in lab conditions.

adidas 4DFWD was tested through a range of bio-mechanical testing procedures at the University of Calgary, which analysed specific areas such as forward motion, braking force and running economy. The concept was also tested extensively with adidas runners local to the creation team in Germany and a carefully selected cohort of high-level running creators across the USA. Furthermore, cutting edge cognitive perception testing was carried out at Arizona State University.

Complementing the adidas 4DFWD midsole is a new PRIMEKNIT upper made from recycled polyester. Providing runners with a super-lightweight premium upper that encases the foot in a seamless sock-like fit. Historical mapping data has been used to code the PRIMEKNIT upper to perfectly align with the unique properties of the 4DFWD midsole. Helping to give runners all the support and comfort they need whilst on their run.

The adidas 4DFWD will drop in three specific colorways, including a special Tokyo Collection drop, which will be the main podium shoe for athletes in Tokyo this summer. Launching first in a black and fluorescent orange colorway, the adidas 4DFWD will be available to Creators Club members on May 15th. The Tokyo Collection colorway will be available from July 1st, before a worldwide drop from August 12th.