Adidas Celebrate Dia De Los Muertos With Four-Pair Footwear Collection

As fall approaches, so does the vibrant celebration of "Dia de los Muertos," a holiday that has captured the imagination of cultures worldwide and found a recurring spot in the fall catalogs of major footwear brands. Adidas, continuing this trend, has unveiled its 2024 "Dia de los Muertos" collection, featuring an exciting lineup of designs across two classic silhouettes: the Samba OG and Crazychaos 2000.

This year's collection features both models in dual colorways—stark black and pristine white. Each pair is adorned with floral embellishments that evoke the colorful altars seen during the holiday. Traditional exposed stitching adds to the handcrafted aesthetic, further tying the designs to the roots of the celebration. The communal hues of orange, fuchsia, and green flow seamlessly across both the black and white versions, injecting the vibrancy that "Dia de los Muertos" is known for.

A standout feature of the collection is the skull motifs, a nod to the iconic sugar skulls synonymous with the holiday. These motifs are intricately placed on the tongues and insoles of each shoe, serving as a constant reminder of the collection's deep cultural ties.

Celebrants of Dia de los Muertos can look forward to adding these distinctive pieces to their collections on September 27, when all four pairs (the white Samba is not pictured) will arrive on Adidas US