Adidas Originals Reimagines Football as High Fashion at Paris Fashion Week SS26

At Paris Fashion Week SS26, adidas Originals spotlighted football not just as a sport, but as fashion’s ultimate muse. Through a series of immersive experiences and runway showcases, the brand paid tribute to the game's cultural legacy and future-forward design—blending performance heritage, streetwear codes, and global creative vision.

Kicking off its celebration, adidas Originals opened a rare archival exhibition, transporting treasures from its Herzogenaurach headquarters to the heart of Paris. Guests were given the white-glove treatment—literally—handling pieces like the Questra (1994) and Teamgeist (2006) FIFA World Cup™ balls, and legendary silhouettes such as the Predator Accelerator (1998), F50 TRX FG (2004), and the gold Predator Absolute (2006). Hosted by adidas Historian Sandra Trapp, the collection outlined football’s enduring influence across fashion, music, and culture.

Within the brand’s Paris showroom, the dialogue between football and fashion continued. Attendees—including Paloma Elsesser, Lancey Foux, and Myles Lewis-Skelly—explored the evolving narrative while sipping cold brew from Emma Chamberlain’s booth and collecting Wildflower phone cases courtesy of Devon Lee Carlson. A sonic sculpture made from 150 vinyl records and 34 speakers, curated by Jah Jah, pulsed like a stadium crowd—linking sound and sport into one immersive rhythm.

Taking center stage was the unveiling of the F50 MEGARIDE, a bold hybrid of the F50+ XTRX FG boot and a3 MEGARIDE running tooling. The silhouette embodies adidas’ mission to merge its performance roots with streetwear’s creative freedom.

Across the city, adidas’ collaborators carried the story forward. Grace Wales Bonner presented a field shoe under the Y-3 label in metallic copper and brown. Willy Chavarria’s “HURON” collection took football shapes and reimagined them through a Mexican-American lens, featuring the Megaride AG and XL in tech-forward fashion. Y-3 closed the week with its own Megaride interpretation in an avant-garde dance performance—fusing movement, fashion, and form.

Through each activation, adidas Originals framed football not just as sport, but as an evolving language of identity, creativity, and global culture.