adidas Officially Unveil the Trae Young 1

adidas Officially Unveil the Trae Young 1

Together with Trae Young, adidas has officially announced the adidas Trae Young 1, the Atlanta superstar’s first signature basketball shoe and apparel collection.

During the 2021 post-season, the world watched in awe as Trae Young electrified crowds, broke records, and dominated games as the Hawks’ not-so-secret weapon. During that playoff run, Trae became the first player in league history with a 45-point, 10-assist game in the Conference Finals. Motivated by the belief that your game is strongest when you make it yours, Trae is undeniably one of a kind – and his signature shoe is no exception.

“Trae embodies the mentality of limitless potential – unafraid to let anything get in the way of his ambition, he pushes boundaries, proves critics wrong, and creates new space for himself and the game,” said adidas Basketball General Manager Eric Wise.


The Trae Young 1 was developed in close collaboration with Trae himself, designed to support his multi-directional playing style and the unique ways in which he moves on the court. Pulling inspiration from the laceless N3XT L3V3L silhouette worn by Trae in his first NBA season, the shoes have a half-bootie construction paired with laces for extra support – leveraging BOOST cushioning in the heel for comfort, a LIGHTSTRIKE midsole for lightweight responsiveness, and a laceless forefoot for superior lockdown.

In tribute to Trae’s ice-cold mentality and the music, culture, and legacy of the city of Atlanta, the Trae Young 1 will be available initially in five colorways at adidas.com/trae_young and additional retailers including Foot Locker, Dick’s Sporting Goods, Champs Sports, and Finish Line.

adidas Trae Young 1 “Icee”

Release Date: October 1st, 2021

Style Code: H68997
Retail: $140

Where to Buy:
adidas @ 10 am ET
Dick’s @ 10 am ET
Finish Line @ 10 am ET
Foot Locker @ 10 am ET
Champs @ 10 am ET

Trae’s Inspiration: “The first colorway in the collection is my official collaboration with ICEE, one of my favorite drinks growing up. I remember as a kid every day after school we would pick one up on the way home or after practice.” Available October 1 for $140.


adidas Trae Young 1 “Icee Cotton Candy”

Release Date: October 1st, 2021

Style Code: H68998
Retail: $140

Where to Buy:
adidas @ 10 am ET
Dick’s @ 10 am ET
Finish Line @ 10 am ET
Foot Locker @ 10 am ET
Champs @ 10 am ET

Trae’s Inspiration: “Another colorway drop from the ICEE collab is Cotton Candy. One of my favorite sweets growing up was cotton candy. I stayed with the cotton candy ICEE in my cup. The color fade from blue to pink on the upper is so hard and the insoles themselves come with the opposite color fades as well.” Available October 1 for $140.

 

 

SO SO DEF x adidas Trae Young 1

Release Date: November 5th, 2021

Style Code: H68999
Retail: $140

Where to Buy:
adidas @ 10 am ET
Dick’s @ 10 am ET
Finish Line @ 10 am ET
Foot Locker @ 10 am ET
Champs @ 10 am ET

Trae’s Inspiration: “A part of my official collaboration with SO SO DEF, this colorway celebrates one of the most iconic record labels to ever come out of Atlanta. SO SO DEF runs deep in the culture of southern hip-hop and we wanted to pay our respects to Jermaine Dupri for the groundwork he laid in the city to be what it is in the music scene today.” Available November 5 for $140.

 

SO SO DEF x adidas Trae Young 1 “ATL”

Release Date: November 5th, 2021

Style Code: H69000
Retail: $140

Where to Buy:
adidas @ 10 am ET
Dick’s @ 10 am ET
Finish Line @ 10 am ET
Foot Locker @ 10 am ET
Champs @ 10 am ET

Trae’s Inspiration: “This colorway is a shoutout and reference to a famous billboard in Atlanta that lets every passerby know who ran the town. On this one, the SO SO DEF logo is printed on the heel and in the sockliner with the exact phrase written on the billboard. Crazy ‘pop’ colors with the yellow and red throughout.” Available November 5 for $140.


adidas Trae Young 1 “Peachtree”

Release Date: November 19th, 2021

Style Code: N/A
Retail: $140

Where to Buy:
adidas @ 10 am ET
Dick’s @ 10 am ET
Finish Line @ 10 am ET
Foot Locker @ 10 am ET
Champs @ 10 am ET

Peachtree – Trae’s Inspiration: “Everybody in Atlanta knows Peachtree and West Peachtree. The two streets run parallel through the heart of the city and if you know, you know. This colorway has the all-over peach colored upper with the hints of green to represent the stem. It’s got the ‘Georgia Peach’ printed on the sockliner with the street signs too, so this colorway is really reppin’ the city for sure.” Available November 19 for $140.

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