Adidas Anticipates Price Increases in U.S. Due to Tariffs

Despite a strong fiscal showing over the last year, Adidas faces a challenging dilemma: high tariffs imposed by the United States of America on China, Vietnam, and Cambodia.

In an official statement shared today, the brand warned that President Donald Trump's taxes on these key Asian manufacturers would eventually lead to higher prices for Adidas products in the U.S. In addition to affecting popular silhouettes from the Adidas Originals line, MSRP hikes would impact highly-coveted performance footwear like Anthony Edwards' AE1 and collaborations with Bad Bunny, amongst other figures.

"Since we currently cannot produce almost any of our products in the [U.S.], these higher tariffs will eventually cause higher costs for all our products for the [U.S.] market," said Bjørn Gulden, Chief Executive Officer at the Three Stripes. "Given the uncertainty around the negotiations between the [U.S.] and the different exporting countries, we do not know what the final tariffs will be."

A number of tariffs went into effect on April 4 and 9, to which the German sportswear juggernaut reacted by offloading a plethora of products across the U.S. before the dates, as well as re-routing other items originally intended for America to other countries.

In a call with journalists, Gulden shared that the brand doesn't plan on making the first move regarding price hikes. Instead, it will keep an eye on what the competition does and assess its own plans accordingly.

Regardless of the quantity by which Adidas products get more expensive in the U.S., what's certain is that the customer will end up footing the bill, unless trade talks conclude amicably.

Stay tuned for more details. Check out House of Heat°'s dedicated Adidas Release Dates Calendar to remain informed with all upcoming launches from the Three Stripes, and shop Adidas.com while price increases haven't taken effect.