Amsterdam's Ajax & ID&T Unveil 25/26 Pre-Match Collection by Adidas Football

Ajax FC may currently be in fourth place on the 2025-26 Eredivisie table, but the Amsterdam-based football club is sure to climb some spots over the next two months. More recently, the Dutch side unveiled this season's Pre-Match Collection by Adidas, which was developed in partnership with ID&T.

Founded in 1992, ID&T has made a name for itself through an authentic and innovative passion for electronic dance music. Also based in Amsterdam, the company lent its creative vision to Ajax's latest pre-match gear, drawing inspiration from an era pivotal to both institutions. The '90s saw the Tomorrowland co-founder get its start while also witnessing the Eredivisie's football club win the UEFA Champions League against Serie A's AC Milan.

Apparel items (jersey and jacket) feature a bespoke blue-and-orange thermal heat map of a crowd celebrating, recreating a common sight at Ajax matches and ID&T events. The items were unveiled on Saturday, Oct. 18, before the club's 0-2 defeat by AZ Alkmaar.

The Ajax Pre-Match Collection 25/26 has become available starting today. Fans can find items through the Ajax FC webstore (ajax.nl/shop), Official Ajax Fanshops (ArenA, Kalverstraat, Bataviastad), Adidas Stores (Kalverstraat, Mall of the Netherlands), Adidas.com, and select retail partners.

For more news related to "the beautiful game," check out Adidas Trionda, the Official Match Ball of the 2026 FIFA World Cup™ tournament.