Last year’s announcement that Queen Bey and her IVY PARK label would be joining adidas was arguably the biggest sneaker signing since Kanye West. And with equal — if not more — influence on the world than Ye, Beyoncé’s debut IVY PARK collaboration with adidas was undoubtedly going to be big. And boy was it. Four footwear options and countless apparel pieces selling out in mere minutes confirmed that B’s signing was yet another big W for John Wexler and adidas. Now, after having just previewed her next-up Nite Jogger, first and official images of her effort on the 50th-Anniversary Superstar have arrived.
Remaining unsighted for months post its release, the Beyoncé’ x adidas Superstar Platform has finally surfaced, and it appears that — aside from the audacious triple-layered, pointy-toed sole unit, Bey has kept the silhouette at its simplistic self. Sitting wedged into the aforementioned, protruding sole unit is a relatively calm take on the 50-year-old sneaker, with classic white leather construction and black leather overlays, both finished in top-tier materials. Gold foil branding is swapped out for tonal finishes across the board; debossing on the mid panel and tongue, and glossy glaze at the heel, whilst co-branding graces the insoles in stark blacks. Underfoot you’ll find a standard platform sole unit amalgamated with a thick, sharply angled top tier to complete the design.
Release details for the Beyoncé’ x adidas Superstar Platform are not yeat known, but what we do know is that you can also expect to see an IVY PARK x adidas Ultra BOOST OG, and three other options on the Forum Mid, Forum Low, and Supersleek 72. Until then, enjoy a detailed look at Beyoncé x adidas Superstar here below, and keep your eyes locked on our official Twitter accountfor further updates on these, as well as a first look at the accompanying pairs for the Fall collection.Update 09.13.20 adidas has now confirmed a release for the Beyoncé’ x adidas Superstar Platform, with pairs releasing on their CONFIRMED app on September 19th. EOI on their raffle is open until 12:30 pm on the day, so be sure to head on over and download the app to enter!
Beyoncé x adidas Superstar Platform
Style Code: FY7730
Release Date: September 19th, 2020