Hello Kitty Celebrates 50th Anniversary with Special-Edition Adidas Superstar

As part of the celebrations marking Hello Kitty's 50th anniversary, Adidas continues its cherished partnership with the beloved Sanrio character, unveiling a special edition of the iconic Superstar sneaker. This collaboration beautifully encapsulates the spirit of both Hello Kitty and Adidas' heritage, blending playful design with classic sneaker aesthetics.

The Hello Kitty x Adidas Superstar features a sleek black leather upper that maintains the silhouette's original charm. It is paired with off-white Shell toes and soles that lend a vintage touch. The heels and medial Three Stripe overlays are rendered in pure white, enhancing the classic contrast that Superstars are known for.

However, the true highlight of this design is on the lateral side, where traditional stripes give way to an embossed outline of Hello Kitty's head, adorned with her signature oversized red bow. This unique element offers a whimsical yet subtle nod to the character’s iconic design, making the sneaker instantly recognizable to fans.

Adding to the exclusivity, gilded co-branding adorns the toes, and thick ribbon laces underpin the festive theme. The sneakers are further personalized with special 50th-anniversary graphic insoles, celebrating half a century of Hello Kitty’s cultural impact.

The Hello Kitty x Adidas Superstar will be released on October 1st, 2024, via Adidas.com.