Adidas x Mercedes-AMG PETRONAS: First Collection Unveiled Ahead of 2025 F1 Season

A seismic shift in Formula 1® sponsorships took place earlier this year when Mercedes-AMG PETRONAS announced its departure from Puma, securing a multi-year deal with Adidas instead. Now, as the 2025 season approaches, Adidas has officially unveiled the first-ever Mercedes-AMG PETRONAS collection, offering fans a sleek mix of footwear, apparel, and accessories.

The debut range brings a selection of official team gear, supporter apparel, bags, and footwear, aligning with Adidas’ reputation for high-performance design. Among the lineup are Formula 1-themed Superstars, the SL 72, several Barricade sneakers, and slides, all tailored to celebrate Mercedes-AMG PETRONAS’ identity on and off the track.

This release marks the first step in what is expected to be an expansive collaboration between the two brands, with Adidas CEO Bjørn Gulden promising innovative products inspired by the team’s rich racing heritage.

The Adidas x Mercedes-AMG PETRONAS collection drops on February 6 via Adidas.com, giving you more than enough time to represent ahead of the Formula 1 Louis Vuitton Australian Grand Prix in March.