Penn State Athletics Announces 10-Year Deal with Adidas; Effective July 2026

The Penn State Nittany Lions are the latest members of the Adidas family.

Announced today, the partnership goes into effect on July 1, 2026 and will span 10 years. The news follows a college athletics-shakeup by St. John's University's decision to join the Three Stripes earlier in the year.

"Penn State Athletics has been blessed with incredible partners throughout our history, but today, we step into a bold new era," shared Patrick Kraft, Vice President for Intercollegiate Athletics at Penn State University, in an official announcement. "From the field to the court, the mat to the pitch, this partnership goes far beyond uniforms, it is unlike anything else in the marketplace. [A]didas is making an unprecedented commitment to Penn State: delivering record investment in our department, groundbreaking NIL and marketing opportunities, and access to technology and innovation that no other program can match. This agreement sets a new industry standard, fueling championship performances, empowering our student-athletes to grow their personal brands, and creating unmatched platforms for them to shine on the national and global stage. Together, we’re building something that will transform what’s possible for Penn State Athletics and for every student-athlete who wears the Blue & White."

Beginning July 2026, Adidas Basketball, U.S. Football, and other sports categories will be worn by Penn State's more than 800 student-athletes. Fans of the University Park-located institution will be able to shop Blue & White gear via Adidas.com.

For more news from the Three Stripes, check out House of Heat°'s coverage of the 2026 FIFA World Cup.