Ray Asianboy Becomes First Streamer With His Own Sneaker PE Release

Ray Asianboy is making sneaker history with adidas Basketball.

After being surprised by James Harden at Fanatics Fest, Ray’s own adidas Harden Vol. 10 PE is now expected to receive a wider release in Fall 2026, making him the first streamer to ever get a sneaker PE release.

Dressed in a bold beam pink finish, the pair features personal details throughout. The left shoe features “RUEI” branding across the side, while the right shoe’s outer panel is decorated with star graphics. Inside, the sneakers also include special insoles featuring Ray, adding another custom touch to the release.

The release is another sign of how far sneaker culture continues to stretch beyond traditional athlete and musician collaborations. While player exclusives remain common in basketball, Ray’s pair carves out a new lane entirely, bridging adidas Basketball, streaming culture, and one of the brand’s biggest signature lines.

The adidas Harden Vol. 10 “RUEI” debuted at Fanatics Fest and is currently expected to release in Fall 2026. Official launch details have not yet been confirmed by adidas.

For more on adidas, adidas Running updated the Adizero Evo SL with zippered uppers.