RHUDE Founder Presents Sailing-Inspired Collection for Como 1907 Football Club

Rhuigi Villaseñor shook up the fashion industry in October 2024 when he was appointed Chief Brand Officer for Serie A's Como 1907 Football Club. A year later, the RUDE-frontman has worked on developing the Italian side's lifestyle arm, most recently launching the Adidas Lago Di Como Sailing Collection.

"Como is not simply where I live, it is where I have learned to refine the rhythm of my life," shared Villaseñor in an official announcement for the capsule. "Sailing here has become my philosophy. On the water, I discovered that luxury is not abundance but precision and restraint. True style is not shouted but carried quietly like the wind that moves you forward."

The Lago Di Como Sailing Collection includes a windbreaker, hooded sweater, graphic t-shirt, and other items initially showcased during Milan Fashion Week. Adidas Performance branding is found throughout the products with a special Lago Di Como Sailing crest claiming real estate across the range. Color palettes are kept simple throughout the lineup, allowing for each design's refined aesthetic to shine through.

Enjoy campaign photography of Como 1907's latest off-the-pitch collection ahead. Items are available now exclusively via shop.comofootball.com and shops in Bellagio and Como.

For more news related to "the beautiful game," check out Adidas Trionda, the Official Match Ball of the FIFA World Cup 2026™.