SATISFY® & adidas Could Be the Future of Running

Cult-favorite running brand SATISFY® was present during the most recent edition of Paris Fashion Week®. In addition to showcasing some of its in-house offerings, the brand also unveiled an impending collaboration with adidas.

Modeled by Tommy Hubert, Head of Public Relations at SATISFY®, the lone item previewed as part of an inaugural linkup with adidas Running sees the SATISFY® MothTech™ T-Shirt get the 3-Stripes-treatment.

MothTech™ is a running apparel technology that sees laser-cut holes strategically placed on high-quality organic cotton tees. Inspired by vintage moth-eaten tops, SATISFY®'s design leverages this aesthetic for maximum ventilation, placing holes in high-heat areas. The shirt unveiled during PFW sees adidas' Badge of Sport emblem recreated on the front à la "moth-eaten" style, bringing together two powerhouses within the world of running as sport and lifestyle.

Although SATISFY® is committed to developing its own apparel and footwear styles, the adidas partnership will grant it a global logistics infrastructure and grant access to a decades-old manufacturing network. Hubert was seen wearing a pair of the Adizero Evo SL ATR, a popular running shoe that could see the SATISFY®-treatment before the end of 2026.

SATISFY®'s preview could also be seen as a shot at Nike, Inc. In January 2025, the Parisian performance imprint called out the Swoosh over a Dri-FIT shirt that closely resembled the MothTech™ aesthetic.

"We were surprised to see a product from Nike surface that closely mirrors our distinctive design. To clarify, SATISFY has no involvement in this project," expressed SATISFY® in an official statement. "The design appears to draw heavily from our signature MothTech™ aesthetic, which is disappointing to see from a major corporation known to defend its own image and intellectual property so fiercely."

An official collab between adidas and SATISFY®, then, positions Nike's biggest competitor with a relative newcomer it might've referenced in hopes of gaining market share. The Swoosh continues to win over audiences with footwear proposals like the Vomero Premium and Pegasus Premium, but the clash with SATISFY® was substantial enough to make some runners take their business elsewhere.

Continue ahead to enjoy early looks at the Made in Portgual MothTech™ t-shirt. Product is expected to launch via adidas.com and SATISFY® channels between August and November.

For more from the Three Stripes, check out House of Heat°'s coverage of the 2026 FIFA World Cup™.