Sneakersnstuff Celebrate 25th Anniversary with Special-Edition Adidas Samba OG

Swedish retailer Sneakersnstuff (SNS) is celebrating a milestone anniversary with a nod to its roots in the vibrant Södermalm district of Stockholm. Marking "25 years on Södermalm" since its inception in 1999, SNS has partnered once again with adidas Originals to launch a capsule collection that embodies the spirit and color of its original neighborhood.

This special collection encapsulates the essence of Södermalm with a series of adidas classics, prominently featuring the Samba OG. This rendition of the iconic sneaker boasts a luxe composition, combining a premium leather base with soft suede accents on the t-toe overlay. The design is completed with the signature gum rubber outsole, alongside dual branding that celebrates both SNS and Adidas' long-standing collaboration.

Complementing the Samba OG are two Ringer tees and the timeless Beckenbauer tracksuit, all adorned in Södermalm’s characteristic green and white hues. These pieces seamlessly blend the practicality of sportswear with the casual flair that has become synonymous with SNS; each item finished with subtle co-branding.

The campaign for the "25 years on Södermalm" collection goes beyond mere apparel and footwear, paying tribute to the people, groups, and cultural institutions that have shaped SNS's journey through Stockholm's street culture over the past quarter-century.

Fans of the brand can sign up for the collection starting August 14th via the SNS app, with a pre-release scheduled exclusively at the SNS Stockholm store on August 23rd, followed by a wider release at all SNS locations on August 24th.