Philip Lipschutz and his Unheardof brand have been having a great year. The Cincinnati, Ohio-based team has been building community, telling stories, and building out its catalog of footwear collaborations. Adidas Originals has assisted the independent operation along the way, entrusting it with numerous designs and activations.
Unheardof's most recent work has been with fellow neighbors FC Cincinnati. The Major League Soccer club is getting ready for its First Round Playoffs match against Columbus Crew. Ahead of the fixture, it's had its logos, messaging, and color scheme channeled by Lipschutz into a series of Adidas Forum Low sneakers.
Most recently, Lipschutz and WNBA star Erica Wheeler unveiled a third pair of the collaboration. Clad in a white-colored base that differs from previously-seen orange and blue-covered styles, the third look is exclusive to Friends & Family of Unheardof and is limited to under 250 units. A public launch will not take place.
Enjoy in-house photos of the Forum ahead. When you're done, read up on the Adidas Trionda, the Official Match Ball for the 2026 FIFA World Cup™ tournament.
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