AMIRI Expands Global Retail Footprint

AMIRI has officially opened its first standalone flagship in the United Kingdom, debuting a new retail space on New Bond Street in London. The location marks the brand’s second European flagship and continues its expansion across key global fashion markets.

Situated at 123 New Bond Street, the store reflects AMIRI’s Los Angeles roots while drawing clear influence from its London surroundings. The space blends elements of Hollywood with traditional British design cues, referencing private clubs, townhouses, and nearby Savile Row tailoring houses.

Designed under the direction of founder and creative director Mike Amiri, the two-floor flagship houses the brand’s full range of men’s and women’s collections, including ready-to-wear, footwear, and accessories. The interior leans into a cinematic approach, with each section designed to feel like a distinct setting.

Material choices play a central role in shaping the space. Custom wood paneling sits alongside large-scale tapestry artwork, while finishes like travertine marble, onyx, and stone are paired with softer textiles and upholstery. The palette stays consistent with AMIRI’s aesthetic, using neutral tones and layered textures to create contrast throughout.

Furnishings include a mix of vintage pieces, custom designs, and curated artwork, reinforcing a more residential feel rather than a traditional retail layout. The result is a space that presents the collection in a more immersive, lifestyle-driven context.

The AMIRI London flagship is now open at 123 New Bond Street, operating Monday through Saturday from 10:00 AM to 7:00 PM, and Sunday from 12:00 PM to 6:00 PM.

For more on AMIRI, learn more about their partnership with FC Barcelona here.