
Kyrie Irving and ANTA are set to launch the KAI 1 Chief Hélà “CROWN JEWEL” on August 2, a performance-driven sneaker steeped in ancestral storytelling and symbolism. First debuted by WNBA star Brittney Sykes during the 2025 All-Star Game, the pair marks a bold continuation of the KAI series—one that merges basketball function with deeply personal expression.
Dressed in a powerful midnight purple, the upper references ceremonial amethyst beads worn by tribal chiefs. As a color often associated with spiritual leadership and authority, its presence here reflects Kyrie’s growing connection to his heritage and the sacred name “HÉLÀ,” discovered during his personal journey into his mother’s tribal lineage.
The sneaker is detailed with flowing tassels that nod to traditional garments and chief headdresses, while an earthy, textured outsole roots the design in ritual and performance. At the tongue, a crown chakra symbol represents mental clarity and higher consciousness—core themes within Kyrie’s philosophy and on-court presence.
Retailing for $125, the KAI 1 Chief Hélà “CROWN JEWEL” will be available August 2 through ANTA.com and select global retailers including Foot Locker, Dick’s Sporting Goods, Scheels, Hibbett, Shoe Palace, Politics, Extra Butter, Nice Kicks, Social Status, Feature, and Lapstone & Hammer.
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