It's always electric when brands with strong, distinct visions come together to collaborate. Enter Bodega and ASICS, two names that have individually carved out impressive niches in the lifestyle and athletic footwear sectors. Now, they're converging their creative minds to bring us their latest: the Bodega x ASICS GEL-NYC "After Hours."
After their memorable MC-PLUS venture in 2022, this new collaboration leans into a rich palette seemingly curated for those who thrive when the sun sets. With a release date confirmed for September 29, 2023, both the night owls and the sneaker enthusiasts are buzzing.
Bodega, a name synonymous with daring and unique collaborations, places its signature stamp on ASICS' GEL-NYC silhouette. The shoe serves as a canvas to paint the essence of nighttime adventures. At its base, a soft purple mesh lays the groundwork, like an urban twilight settling over a city's skyline. The classic black Asics Tiger Stripes across the midfoot add a dose of contrast, anchoring the ethereal tones of the shoe.
Deeper shades of purple, almost royal in their hue, elegantly grace the sock liner, eyestays, and select tongue regions. Yet, the design doesn't shy away from bursts of life: a vibrant green accentuates the heel tab, while a punchy red Asics logo on the lateral heel adds a touch of intrigue. We've caught a glimpse of Bodega's brand elements in the teaser, but it's safe to expect the complete package to include tasteful Bodega branding on the upper and insoles.
The "After Hours" moniker isn't just a name; it encapsulates an entire mood. Whether intentional or not, there's a playful nod to Gotham's most iconic villain, The Joker, in the mishmash of browns, purples, greens, and reds. But beyond possible pop culture references, the shoe captures the essence of city life post-sunset—a world where mystery mingles with excitement, where the skyline transforms into an endless stretch of twinkling lights and towering shadows.
Enjoy a detailed look at the Bodega x ASICS GEL-NYC "After Hours" below, and look for these to become available on September 29, 2023, exclusively via Bodega, both online and in their physical stores.