The emmi x ASICS GEL-NYC Releases May 15

IJapanese women’s apparel and yoga brand emmi has teamed up with ASICS to reimagine the GEL-NYC silhouette, infusing it with a distinct Y2K vibe.

This partnership highlights emmi’s first foray into the sneaker world.

While metallic finishes have seen a resurgence among various sneaker brands, especially amidst the ongoing tech-runner trend, ASICS typically reserves such designs for suede overlays on models like the GEL-Kayano 14 and GT-2160. However, emmi’s take on the GEL-NYC introduces a full-fledged reflective design that stands out as a bold choice, proving that such elements can dramatically enhance any runner in ASICS’ lineup.

The sneaker is accented with “Huddle Yellow” on the quarter and tongue, maintaining a vibrant, eye-catching theme that's perfect for upcoming warm weather. This choice not only adds a pop of color but also aligns seamlessly with the flashy, attention-grabbing trends of the early part of the century.

Set for release on May 15th on asics.com, the women’s emmi x ASICS GEL-NYC is priced at $130.