Kith Presents Loyalty-Exclusive ASICS GEL-KAYANO® 12.1 Collection

Kith turns 15 years in 2026. To mark the occasion, Ronnie Fieg's imprint will have a year-long celebration full of special projects, which kicks off today, Jan. 9, with an evolution of its Loyalty Program™.

Every tier of Kith's program has gotten a revamp that members will see reflected within the Kith App: Molecule turns into Paragon, Elevation into Quartz, and Vitality into Voyage. These hues serve as the foundation to the year's initial Kith Loyalty-Exclusive Collection, headlined by a trio of the ASICS GEL-KAYANO® 12.1. Original Kith apparel, New Era headwear, and other co-branded items with ASICS form part of the lineup.

The Paragon, Quartz, and Voyage-related update occurs on Jan. 12 to coincide with Kith's Monday Program release. Existing Loyalty Program™ status will not be erased or removed, but instead, transferred to the new name and designated hue.

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