Where to Buy the Pleasures x ASICS GEL-NYC

The Pleasures x ASICS GEL-NYC collaboration introduces a unique and visually striking design to the in-vogue GEL-NYC model, showcasing the creative prowess of the avant-garde LA-based brand, Pleasures. Known for their edgy and often provocative aesthetic, Pleasures has made a significant mark in the footwear industry through notable collaborations with major brands like Puma and Adidas. Their partnership with ASICS, particularly remembered for the celebrated GEL-Lyte III release, continues to flourish.

This latest venture into the GEL-NYC silhouette embraces a nature-inspired theme, perfect for the fall 2024 season. A teaser video reveals the sneaker's intriguing color palette: the design anchors on chocolate brown at the sole and guard overlays, creating a stark visual split with the upper’s white and lilac hues. Accents of golden yellow and additional earthy browns around the lace stays enhance the outdoor-inspired aesthetic.

True to Pleasures’ distinctive style, the collaboration features bold capitalized branding across the toe box, a signature element that ensures the sneaker stands out. This design element reinforces the collaboration’s identity, merging ASICS’ performance technology with Pleasures’ streetwear sensibility.

A release date for the Pleasures x ASICS GEL-NYC is expected via Pleasures on October 11th, 2024, for a retail price of $160, followed by a wider release on ASICS.com on October 18.