Legendary Sneaker Designer Steven Smith Joins Crocs

Crocs is set to usher in a new era of innovation with the appointment of legendary designer Steven Smith as the brand's new Director of Creative Innovation. Widely known for his pivotal role in creating the Yeezy 700 and his long career with notable brands such as New Balance (550), Reebok (Instapump Fury), and Nike, Smith brings a wealth of experience and a unique design philosophy to Crocs.

Having earned the title of the “godfather of dad shoes,” Smith is credited with shaping the iconic 99X series at New Balance, his transition to Crocs marks an exciting new chapter, one that will see him take a leading role in introducing new silhouettes and refining the brand’s design language across both Crocs and its subsidiary, Hey Dude.

Smith's focus on pushing boundaries through innovation promises to elevate Crocs' already-iconic product portfolio. With a reputation for blending functionality with striking design, his influence will undoubtedly shape the brand's future. Social media is already buzzing with anticipation, with many fans eagerly awaiting Smith’s upcoming contributions, marking the beginning of a new era for Crocs.