Foot Locker Unveil Their Annual “Week of Greatness” Campaign

Foot Locker Unveil Their Annual “Week of Greatness” Campaign

It’s back!

Foot Locker’s annual “Week of Greatness” is back, this year playing on the theme of #BecauseSneakers, well, because sneakers.

They couldn’t be more right about it. Watch the video below:



Foot Locker is debuting a lineup of some of the most globally sought-after sneakers from Nike, adidas, Timberland X Champion, ASICS and more — and they have an all-star lineup to help push it out there. The impressive roster of notable sneakerheads include Meek Mill, DJ Khaled and his son Asahd, DaniLeigh, Paul George, Ben Simmons, JR Smith, J. Balvin, Bad Bunny, Don C, Nigel Sylvester, Haha Davis, Ronnie 2K and Juice WRLD.

But it’s not just celebrities. Foot Locker have also included sneaker community figureheads from around the globe, including my man Ramon Guzman (U.S.), Qias Omar, Ray Polanco Jr.,, Kai Bent-Lee, Anna Bediones, Federico Schwartz and Jeanne Santoli.

The campaign will be brought to life through a week of immersive experiences for sneakerheads throughout the world, including New York, Los Angeles and Toronto, and the specially-curated Week of Greatness product lineup will begin dropping Saturday, November 17th across the Foot Locker family of brands including, Foot Locker, Kids Foot Locker and Lady Foot Locker both in stores and online.

Some of the product dropping throughout the week to look forward to includes the Champion x Timberland Collection, Nike Air Max “Gold Pack”, adidas Ultra Boost “Medal” Pack, a trio of ASICS Tiger releases and more (below)

We’re sure you’ll be glued in to over the week, which kicks off tomorrow, November 17th.

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