Public School & New Era Celebrate the Return of the NBA With “The League” Headwear
PSNY x NBA
To celebrate the launch of the NBA season, PSNY founders Maxwell Osborne and Dao-Yi Chow have punched out a collaboration with New Era and the NBA, with a series of team-specific caps forming “The League” collection.
The two said in a statement, “We’ve collaborated with the NY Knicks in the past but never the entire league. We wanted to look at all the cities and teams and play off the force of the collective. We imagined ‘The League’ as not only the home to all these athletically gifted stars but a training ground for them to transition from great players to great leaders.”
Adding, “The collaboration aligned with the idea of Lebron’s More Than Athlete campaign. The NBA can stretch beyond basketball, be a platform for change, and help bring people together.”
Public School also offers a limited upcycled sweatshirt line made from vintage dealers, to continue the brand’s work to offer sustainable garments.
The sweatshirts are available exclusively at PSNY’s flagship 3 Howard Street location in New York City, while the hats can be purchased on Public School’s online store and retail store as well. The hats are priced at $75.