END x Diadora V7000 “Milano” Collection Celebrates the City’s Running Heritage

To mark the opening of its flagship store in Milan, END. has teamed up with Diadora once again to release a two-piece collection titled “Stramilano” that pays homage to the city’s runners and Italian culture.

The collection comprises two sneakers, the V7000 and the V7000 Atomo, which pay tribute to the heritage and contemporary performance of runners. The V7000 features premium, Italian-made construction and suede uppers but with unique details that celebrate the iconic city. The collection’s green, red, and cream palette nods to Italy’s famous tricolor flag. The heels feature END.-branded embroidery in contrasting white, with “Milano” at one heel and the biscione, the city’s historical symbol, at the other.

Meanwhile, Diadora’s V7000 Atomo, which is also made in Italy, represents a technically advanced progression of the V7000 DNA, with lightweight woven uppers, cushioning, DD Anima foam in the midsole, and wear-resistant rubber soles. The sneaker comes in a cream colorway with pops of red and green and features END. branding on both the heels and tongues to complete the look.

Grab a detailed look at both offerings below, both of which will be available via END Launches; draws close March 17.

END x Diadora V7000 “Milano”

Release Date: March 17, 2023

END x Diadora V7000 Atomo “Milano”

Release Date: March 17, 2023