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    Why I think Lonzo Balls $700 debut sneaker will fail

    Written By

    Pete Michael

    Date

    2017.05.05

    Well, he’s gone and done it. LaVar Ball has taken matters into his own hands for his son’s sneaker sponsorship – it will be Big Baller Brand taking his sons to the NBA. And it won’t be cheap for those looking to pick up a pair.

    The ZO2 will debut in a black and gold “Prime” colorway. It looks very similar to the many low-cut Kobe’s that have come before it, with patent leather heel logos, python skin detailing on the upper and a rip-off of Adidas Boost for the midsole. You can see which sneaker’s have inspired this debut shoe for Lonzo. And to be honest, I expected much worse than this.

    The real question is, will anyone buy these? And whilst i do admire LaVar’s hustle and dreams, I gotta say – from my own experience as a Marketing Manager and being so close to the industry – I will strongly say it will be a tough sell. In a market that is becoming more competitive than ever – one that’s pushing more and more into casual wear over performance, a $695 would have to be something special. And no disrespect to Lonzo, but he hasn’t even played a second in the NBA. I’m not saying that he doesn’t have a huge fanbase already – but due to their typical age and income, I think a shoe that expensive is completely out of reach.

    Maybe they can pick themselves up the $220 accompanying slides.

    Author:Pete MichaelDate:2017.05.05Tags:
    BBBBIG BALLER BRANDlavar ballLONZO BALLZO2

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