FCTRY LAb Launches ALLSKNS® Brand With Customizable Recovery Sildes

Veteran footwear developer Omar Bailey has been responsible for handfuls of innovative designs over the last 20 years. In 2022, after leading the
Yeezy/adidas Innovation Lab for four years, the Bronx-born, Florida-raised entrepreneur co-founded FCTRY LAb in Los Angeles. The boutique footwear lab and venture studio helps creatives cut product development from up to a year to as little as one month.

Now, in partnership with Timothy Nickloff, and with backing from Slauson & Co., Level One, and Elysian Park Ventures, FCTRY LAb is ready to unveil its next big bet: ALLSKNS®.

ALLSKNS® is on a mission to become the world’s leading alternative youth sports brand. Thoughtful product design and cultural capital come together to empower young athletes to express themselves away from and during competition. The ALLDAY SLIDE, a customizable rest and recovery slide, kicks things off.

"I've spent my career building shoes for the biggest names in sports and entertainment," shared Bailey in an official press release. "With ALLSKNS®,
we're building the first BIPOC-led sports shoe brand, made by people who came up the same way these kids are coming up. The athletes training
before school and recovering on the ride home deserve footwear engineered for how they recover, and a brand that lets them be what they want to be."

What sets the ALLSKNS® ALLDAY SLIDE apart from the expansive slip-on footwear market is the implementation of interchangeable and collectible SKNS®. The silhouette's patented design enables a fully modular footwear system, which sees core SKN slides into the top frame and footbed of the ALLDAY SLIDE. Each SKN is reversible and symmetrical, allowing wearers to have one base pair with an infinite amount of color and pattern combinations. This cuts waste and helps save money.

Additionally, the latest product from the FCTRY LAb universe features an EVA foam base with an interchangeable EVA insole that provides a double-layer of cushioning, and built-in vents for optimal airflow.

"Omar and I believe that sports awakens the courage and confidence young people need to reach their potential. This belief is why we created ALLSKNS®: to empower youth to be what they want," said
Nickloff. "More than just a product, our proprietary, first-of-its-kind modular footwear innovation transforms the brand into an ever-changing personal statement with an unlimited canvas, reflecting the individuality and spirit of the person wearing them anytime and anywhere."

Intentional about its launch, ALLSKNS® is working with USA Lacrosse, the sport's national governing body, and Southern California's decorated CDA Slammers FC youth soccer clubs to bring the ALLDAY SLIDE (and future product) to developing talent.

"Footwear has always been a difficult space to break into," shared Bailey. "The cost, minimums, international production, etc., have been roadblocks for many who have failed before they could even start. This has been a 20+ year journey to get to this point, and it wasn’t easy - failures, sacrifices, pivots and more. It’s important because anything worth having doesn’t come easy, and anything worth fighting for takes time, commitment and patience to achieve. ALLSKNS® represents that and is a reminder to everyone young and old that it’s never too late for your dreams to come true. We see an opportunity to challenge the way the footwear industry has operated for decades, moving beyond mass production and into more personal individualization. We want to be seen as a destination for personal expression."

The ALLSKNS® ALLDAY SLIDE launches today, Nov. 5, via pre-sale $75 each. Four base colors—black, white, silver, and khaki—will be available through ALLSKNSALLDAY.com and select U.S. retailers, each pair arriving with an included set of SKNS®. First pairs begin shipping on Nov. 27.

Follow the brand along on Instagram and other social media platforms @allsknsallday.

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